Download Veylinx's new behavioral research report to see how sensitive consumers are to price changes and what their attitudes are toward inflation.
Veylinx studied ten existing varieties of Cheerios and Frosted Flakes along with four packaging innovations to determine how price increases would impact consumers’ willingness to pay.
The research found that small price increases for trusted cereal brands have little effect on demand.
Demand Scores from the study reveal that most packaging innovations don't drive a higher willingness to pay.
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