Is Hard Seltzer Bubbling Up or Fizzing Out?

Download Veylinx's new behavioral research report to see the leaders & laggards and learn which innovations drive performance
Veylinx studied eight hard seltzer brands—AriZona SunRise, Bon V!V, Bud Light, Corona, Smirnoff, Topo Chico, Truly, and White Claw—and eight added benefits to determine how potential product innovations would impact consumers’ willingness to pay.
Four of the eight added benefits studied lifted average demand across brands: CBD, High Alcohol, Sustainable Packaging, and Energy.
White Claw drives the highest demand score and greatest purchase interest—but gains least from added benefits.