---
title: Veylinx Breakfast Cereal Inflation Consumer Research
description: Download Veylinx's new behavioral research report to see how inflation affects demand for breakfast cereal.
image: https://info.veylinx.com/hubfs/Untitled%20design%20(3).png
---

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# Pricing the Cereal Aisle

##### Download Veylinx's new behavioral research report to see how sensitive consumers are to price changes and what their attitudes are toward inflation.

![Veyllinx_Cover_Cereal](https://info.veylinx.com/hs-fs/hubfs/Veyllinx_Cover_Cereal.jpg?width=3249&height=1842&name=Veyllinx_Cover_Cereal.jpg "Veyllinx_Cover_Cereal")

> Veylinx studied ten existing varieties of Cheerios and Frosted Flakes along with four packaging innovations to determine how price increases would impact consumers’ willingness to pay. 

> The research found that small price increases for trusted cereal brands have little effect on demand.

> Demand Scores from the study reveal that most packaging innovations don't drive a higher willingness to pay.

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