Veylinx Non-Alcoholic Cocktails Consumer Research

The study tested demand for 5 variations of alcohol-free ready-to-drink cocktails, along with an alcoholic benchmark.

The non-alcoholic canned cocktails enhanced with CBD and natural mood boosters outperformed the zero-sugar version and the natural detox version.

Demographics and consumption habits impact demand: 21-35 year olds, light drinkers and people who have previously given up alcohol for a month or more show the greatest demand. Younger consumers, in particular, are the most interested in all of the non-alcoholic concepts.

Drinking Outside the Box: The Rise of Non-Alcoholic Canned Cocktails in the U.S.

Download Veylinx's new behavioral research to see what drives demand and which consumers are most interested