--- title: Shampoo 2026 Research Waiting List | Veylinx description: Download Veylinx's latest behavioral research to understand consumer demand for multivitamins, including willingness to pay and interest in specific brands. image: https://info.veylinx.com/hubfs/Choice%202%20shampoo%20report.png --- [![Veylinx\_logo24-02a](https://info.veylinx.com/hubfs/Veylinx_logo24-02a.svg) ![Veylinx\_logo24-02a](https://info.veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com?hsLang=en) [![Veylinx logo](https://info.veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com?hsLang=en) - [Solutions](https://veylinx.com/solutions?hsLang=en) - [About Us](https://veylinx.com/about-us?hsLang=en) - [Blog](https://veylinx.com/blog?hsLang=en) - [Contact Us](https://veylinx.com/contact-us?hsLang=en) - [Solutions](https://veylinx.com/solutions?hsLang=en) - [About Us](https://veylinx.com/about-us?hsLang=en) - [Blog](https://veylinx.com/blog?hsLang=en) - [Contact Us](https://veylinx.com/contact-us?hsLang=en) [GET STARTED](https://veylinx.com/contact-us?hsLang=en) # New Shampoo Premiumization Report Coming Soon! SOPO, a fictional shampoo brand, set out to test whether renovation could drive volume growth and support a more premium price. Using Veylinx's behavioral approach—capturing real behavior, not claimed intent—the updated concept was put to the test. To reflect real-world decision-making, the concept was tested in context against category leaders including Wella, Pantene, Olaplex, and Garnier Fructis. [![Veylinx\_logo24-02a](https://info.veylinx.com/hubfs/Veylinx_logo24-02a.svg)](https://veylinx.com?hsLang=en) - [Solutions](https://veylinx.com/solutions) - [About Us](https://veylinx.com/about-us) - [Blog](https://veylinx.com/blog) - [Careers](https://veylinx.com/careers) - [Partners](https://veylinx.com/partners) - [Contact Us](https://veylinx.com/contact-us) ©2026 Veylinx. All rights reserved. [Privacy Policy](https://info.veylinx.com/privacy-policy?hsLang=en) - - - - -