The research tested demand for 16 products before and after the 2023 Super Bowl: 8 advertisers and 8 non-advertisers.
The research tested demand for 16 products before and after the 2023 Super Bowl: 8 advertisers and 8 non-advertisers.
Advertisers tested include Michelob Ultra, Heineken 0.0%, Hellmann’s Mayo, Downy Unstopables, Crown Royal Whisky, Frito-Lay PopCorners, Pringles and Pepsi Zero Sugar.
Non-advertisers tested include Corona Extra, Budweiser Zero, Kraft Mayo, Arm & Hammer Clean Scentsations, Canadian Club Whisky, Popchips, Lays STAX and Coke Zero Sugar.
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