Which brands won the 2024 Super Bowl? Veylinx research reveals how the ads affected consumer demand

Download the summary of Veylinx's latest behavioral study to see if Super Bowl commercials really drive demand—and who benefited the most this year
Veylinx 2024 Super Bowl Study COVER

The research tested demand for 16 products before and after the 2024 Super Bowl: 8 advertisers and 8 non-advertisers.

Advertisers tested include Michelob Ultra, Hellmann's Mayo, Pringles, e.l.f. Halo Glow Liquid Filter, Reese's Peanut Butter Cups, Dove, Doritos Dinamita and Mtn Dew Baja Blast.

Non-advertisers tested include Lays STAX, Kit Kat, NIVEA Body Wash, and Mtn. Dew Original and more.